AFA Real Estate Investment Managment
BRIEF
AFA Real Estate Investment Managment is a financial company, offering advice, based in London with Pan European experience.
Requirements A brand to reflect the qualities of the company; Focused, Great knowledge, Astute, Decisive, Honest, Intelligent, Integrity and Detail. Thus gaining
the correct image, to attract clients and to serve existing clients.
Elements Logo, Brand, Website and Brochure.
SYNOPSIS
The brand was crafted with sophistication to reflect the companies qualities and the level of clientele. This was captured through the serif typeface and the innovative combination of the characters ‘A’, ‘F’ and ‘A’, in the logo design. Black was selected for it’s strength, simplicity and ease of usability.
The website echoes this concept through the design of the navigation bar and page designs, the London office and its presence across Pan Europe is apparent through
the selection of city images, on the home page.
The brochure is functional with its delivery of information, set to aid readability, and designed to brand.
The brand and cohesive collateral creates a strong and respected brand, marketing the company with the right attributes, to attract the right clients.
