BRIEF
Calcuneo provided a financial analysis service, based in Germany.
Requirements To design a brand to reflect the qualities of the company: Analytical, Solid, Structured, Efficient, Knowledgeable, Creative, Convincing, Supportive, and Valuable. Thus gaining the correct image to attract clients.
Elements Logo, Brand and Stationary, in two languages.
SYNOPSIS
The brand was crafted to reflect the companies qualities, the icon is drawn to convey, solid, structure and support with all the squares held within each other, to reflect to the support a shell would give a snail. Analytical and efficient through the calculated rotation of each square. Knowledge is illustrated through the depth created. It also resembles a flower, allowing for a creative and valuable feel. The font used is linear and structured to add to the analytical and structured feel. Black was selected for it’s strength, simplicity and ease of usability.
The stationary echoes this concept by emphasising the icon, with the information set for clarity. The business card’s are designed in two colours, for each language.
This integration of thoughts, creates a logo and brand that is innovative and distinctive, conveying its qualities.
