BRIEF
The Goldman Sachs is a leading global investment banking, securities and investment management firm that provides a wide range of financial services to a substantial and diversified client base that includes corporations, financial institutions, governments and individuals. The company is headquartered in New York and maintains offices in all major financial centers around the world.
Requirements Collateral to be created, adhering to the brand, for the global market,
with each project designed with a unique sense.
Elements Invitations, Exhibition Banners and Theatre Programme.
SYNOPSIS
Invitations, the left invite is designed to have a formal feel to reflect the event and to represent the modern and formal venue, the right invite is designed for a Christmas event with a subtle image for a general festive feel, both designed for information clarity.
Exhibition banners were for a sponsored exhibition at the British Museum, each banner covers a different subject of the exhibition. These were designed to portray a strong and respectful feel, using simple layouts of typography and exhibition imagery, for impact.
Theatre Programme was for a performance by Chickenshed, as part of Diversity Week. This was created for a vibrant and emotional feel, with the creative use of lines representing movement, to reflect the energy and the emotions of the show.
These elements maintain the Goldman Sachs respected image, whilst the detail of design portrays the companies personality, to connect with its audience.
