BRIEF
Jywal London designs and produces ladies embellished dresses, with a unique fusion of East and West. Each garment designed, tailored and hand crafted with exuberant quality, for Weddings, Evening, Parties, Prom and Occasion wear. Creating ready-to-wear and custom designed dresses. They are based in London, with a global client base.
Requirements To create a brand that places them in the high-end bracket, that is both sophisticated and modest.
Elements Logo, Brand, Stationary and Website.
SYNOPSIS
The logo and brand was designed to encompass Jywal’s concept; Elegant and Sexy, Intricate and Bold, Classical and Unique, Comfortable and Chic and Traditional and Contemporary. This is captured through the characterful typeface of the logo, accompanied by a simple brand of the colour black and ruby, as an accent colour.
The concept continues through the style of the photography.
The website carries the brand with client user ability as paramount, with focus of the dresses on the Home page, to attract the audience into the shop.
The stationary is in black for simplicity, with the font being the highlight. This also allows for cost effective solutions for labels and packaging.
