CREATIVE BRIEF
SAG is a company importing and distributing AUDI, Bentley, Lamborghini, Rolls-Royce, Skoda and Volkswagen, passenger and commercial vehicles, based in Portugal.
Requirements To capture the marketing messages of the company; Strong, Human, Respected, Confident, Professional and Modern, and to illustrate the value of the company to the customers.
Elements Logo and Annual Report.
SYNOPSIS
The concept of the logo was a typeface to represent, human and modern, being structured with soft curves, the capitilisation makes the logo strong and confident.
The annual report reflected the real value of purchasing a car for the customer, examples being for convenience, ie getting to the airport and driving to leisure activities, ie driving to the country side. This concept is represented through imagery, the style of the images was in black and white for a modern, respected and confident feel, this is continued through the colour palette and page layout designs.
The report highlights the company’s interest in the customers and in turn, the value the company can provide to its customers, with its cars and service.
