BRIEF
Ailon is an alternative real estate investment, development and asset management company, with operations in the Nordic region, UK and Germany.
Requirements The crafting of the logo and brand, and then applying this to various material. Qualities that were required to be captured were: Property, Experienced, Professional, Commercial, High-end, Style, Residential, Office, Real Estate, Investment, Planning, Intelligent, Quality, Confidence and Trust.
Elements Logo, Brand, Stationary, Website and Presentatio
SYNOPSIS
The logo design was designed to make ‘real estate’ immediately apparent, using the ‘A’ of Ailon, crafted to capture; High-end, Style, Professional, Intelligent, Quality and Confidence. The brand colour palette was kept to black and white to continue the concept, with the addition of orange and beige colour palette gradients, for character. The brand font for the logo was selected to continue the concept, with the addition of a Modern feel, the font used as a primary font for the material, portrays the Professional and Style aspect of the business, with the ease of reading.
The website echoes all of the concepts, with a News and Projects page, which are highlighted on the Home page, for immediate impact. The presentation is functional with its delivery of information, set to aid readability, whilst encompassing the brand.
