BRIEF
Sleep & Health Clinics provide treatments for sleeping disorders and other holistic treatments, for various conditions.
Requirements The crafting of the logo and brand and then applying this to various marketing material. Qualities that were required to be captured were: Holistic, Sleep disorder diagnosis and treatment, Evidence based practice, Bespoke, Clinical excellence, Safe, Caring, Efficient, Welcoming, Multidisciplinary, Honest, Driven, Fair, Health, Loyal, Kind, Empathy, Driven and Ambitious.
Elements Logo, Brand, Business Cards and Sweatshirt.
SYNOPSIS
The logo encompasses two elements, the first is the ring icon, this is crafted to represent a typical sleep pattern and the second is the central icon, this is crafted to represent Health.
The brand colour green was selected to represent the Holistic and Sleep aspect of the business. The brand font for the logo was selected for its Professional and Friendly feel. The business card is designed to highlight the brand on one side, to be memorable and with clear information on the other side.
