BRIEF
Frog invests in ambitious growth stage companies, in sectors: IT, Digital Media and Resource Efficiency, whilst supporting businesses to enhance their teams, improve execution and build market-leaders. It is headquartered and operates in Europe.
Requirements A re-brand to reflect the correct image of Sophistication and Integrity whilst maintaining its current qualities of Liveliness, to attract investors and to serve existing investors.
Elements Brand and Quarterly Report.
SYNOPSIS
The brand was enhanced for sophistication and integrity with developments in its colour palette and through its concepts and layout design throughout its collateral.
The quarterly report has a coloured bar on the cover, that moves horizontally with a colour change, each quarter, for the separation of each report and simple and bold design to portray its integrity and confidence. The layouts and information graphics are designed in an ordered manner with creativity and finesse, for clarity and sophistication.
The brand and collateral enhanced Frog’s image, correctly representing its invests and service offered, resulting in increased interest from investors.
