BRIEF
Pracalita Fashion is a website offering advice on fashion but with a difference, the difference being advice for the ‘real’ female, starting from within and then looking at all types of clothing and accessories.
Requirements A logo that is simple, so not to distract from the website and it’s blogs, but having a timeless feel. The website designed for blogs, easy to navigate, with interaction with readers.
Elements Logo and Website.
SYNOPSIS
The logo was designed with a selection of a Sans font, in thin, to give it a classic presence, whilst being subtle and also capturing; High-end, Style, Modern, Professional, Intelligent, Quality and Confidence. The brand colour palette was kept to red and black to continue the concept.
The website echoes all of the concepts, with the menu and the blogs displayed, for easy navigation, making a feature of some of the blogs. All designed with a classic feel, so not to distract from the blogs.
