BRIEF
Sustainability Investors are an investment firm providing equity to European private companies which positively impact the transition to a more sustainable and resilient economy. They help them to fulfil their potential, particularly for positive environmental impact and to scale up into self-sustaining businesses.
Requirements The crafting of the logo and brand, and then applying this to various material. Qualities that were required to be captured were: Sustainability, Environmental, Green, Corporate, Friendly, Investment, Professional and Trust.
Elements Logo, Brand, Stationary, Website and Presentation.
SYNOPSIS
The logo design was designed to make ‘sustainability’ immediately apparent, with the design of the tree and placement of this within a circle. This was married with a brand font that is soft and rounded for a friendly feel. The brand primary colour palette is an Aqua Green, this is so it portrays both, a corporate and environmental feel.
The website echoes all of the concepts, with the addition of videos, that highlight specific investment areas and immediate impact. The presentation is functional with its delivery of information, set to aid readability, whilst encompassing the brand and investment areas.
