Images say a thousand words, so it crucial that the right choice is made. When choosing images, we consider several aspects like, it’s content, it’s style and it’s composition. The content may be obvious, but as an example, if you are an architectural business, then the content being the buildings needs to represent the style of buildings being designed by the architectural business. The style of photography, consists of several factors, is it black or white or colour, the lighting, the focus, the graininess, etc. The compostion is the way the image is cropped and the how the content is placed, this is ensuring it has balance, in the same way balance is created in a painting, for visual impact.
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