Colours evoke emotions and are very powerful. As an example the colour Red has two spectrums of meaning, the first is; passion, love, desire, strength, courage, physical activity, creativity, warmth, and security, and the second is; danger, anger, power, chaos, speed, energy, determination. The selection of colours is chosen to represent the qulaities of the business. The selection of the font, is based on the qualities of the business and the style of the brand, we have a good selection of fonts that would suit the qualities of the business, but the correct one, comes from choosing the right style for the brand, this is essential in creating beauty, for the logo and brand.
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